Privacy Policy

Revised January 27, 2018

The privacy of our users is important to us and we recognize that privacy of your personal information is important to you too. Thus, Asphalt Journey (“our” or “we”) takes your (“you” or “user”) privacy very seriously when you use or access our website (or “service”). Our Privacy Policy covers the collection, use, and disclosure of personal information that may be collected by Asphalt Journey anytime you interact with us.

Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at Asphalt Journey, and we go to great lengths to protect it.

Our website is intended for users, age 18 and older, who are located in the United States of America. This Privacy Policy shall be interpreted under the laws of the United States, state of Indiana.

Collecting Information About You

We collect only the personal data that you may volunteer while using our services or website. We collect and may use information from you when you subscribe to a newsletter, fill out a form, enter information on our site, participate in contests, sweepstakes or promotions, apply for a job, communicate with us via third-party sites and services, request customer support or otherwise communicate with us.

“Personal Information” for the purposes of privacy law is information about an identifiable individual, such as their name, address, telephone number and email address. Personal Information does not include aggregated information that is anonymous, such as the type of browser you are using, or other non-personally identifiable information.

We collect personal information about users of our website through activities such as completion of forms on our website. Such information is collected when users register or subscribe to accounts or features on our website, complete surveys, comment on our blogs, opt-in to our email marketing list, submit a comment or question to us using our Contact form or similar feature, send us an email, or in any other way submit personal information voluntarily to us through our website.

If you post blog comments, use a bulletin board, chat room or other similar features on the Asphalt Journey website, you should be aware that any information you share is visible to other users. The personally identifiable information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. Asphalt Journey is not responsible for the personally identifiable information you choose to submit in these features.

We collect information regarding customer activities on our website. This helps us to determine how best to provide useful information to users and to understand which parts of our website are of most interest to them.

If you stop using the website or your permission to use the website is terminated, we may continue to use and disclose your personal information in accordance with this Privacy Policy and as permitted by law. However, if you wish us to stop emailing you with information in connection with the website, please send your request to the email address located at the bottom of this Privacy Policy.

Please read this statement carefully and if you do not agree to this Privacy Policy, which may be revised and updated online from time-to-time, please discontinue your use of this website. Your continued use of the website indicates your acceptance of this policy.

Cookies, Web Beacons, Ads and Analytics Partners

Pieces of information transferred to your computer’s hard disk from a website are known as cookies. They are commonly used throughout the Internet to offer personalized services from the websites you visit. Most browsers are automatically set to accept cookies. Each time you use our website, the cookie is accessed. This affects things like a message you might receive on your first visit to the website after the message is first posted, but not after. The use of cookies and similar technologies allows us to identify repeat users, collect non-personal demographic information, and also administer and make improvements to the website. This way, we can track the features you use and the pages and content that you view on the website to help personalize your experience.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, Internet Service Provider (ISP), browser type, referring/exit pages, operating system, date and time stamp, and click-stream data. We use this information, which does not identify individual users, to analyze trends, to administer the website, to track users’ movements around the website, and to gather demographic information about our user base as a whole. We may use the information collected by the cookie to provide us with various statistics without identifying any individual.

You may disable cookie support on your browser; but be aware that by doing so, you will lose certain features that require a cookie to work properly.

In some of our email messages, we may use a click-through URL linked to content on the Asphalt Journey website and other websites not owned or controlled by Asphalt Journey. When users click one of these URLs, they pass through a web server before arriving at the destination web page. We may track this click-through data to help us determine interest in particular topics and measure the effectiveness of our communications to users. If you prefer not to be tracked, simply avoid clicking text or graphic links in the email.

In addition, we may use pixel tags or other similar technology to tell us what parts of our website users have visited or to measure the effectiveness of searches users perform on our website. Pixel tags and other similar technologies also enable us to send email messages in a format that users can read. They also tell us whether emails have been opened, to ensure that we’re sending only messages that are of interest to our users.

In addition, we may also collect search queries that are typed into the website’s search engine and retain them in an anonymous form.

We may also use third party advertisements to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP, the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing Ohio real estate ads to someone in Ohio, for example) or showing certain ads based on specific sites visited (such as showing motorcycle gear ads to someone who frequents motorcycle-related websites).

Google Remarketing uses cookies to show relevant ads to users who have visited our website, as they browse other websites. To opt-out from their remarketing program, update your Google Ad Settings.

There are third party applications like Google Analytics and other applications that collect cookie and usage data. These applications will simply analyze visitor behavior and patterns in an anonymous form in order to track, examine, and compile statistical reports on the activity, traffic, and visits in this website. These companies may use non-personal identifiable information that is sent by your computer, browser, or mobile device (e.g. browser type, time and date, click stream information, advertisement subjects clicked or scrolled over, your IP address, or other information about your computer or device) during your visits on this site and other websites in order to provide advertisements about goods and services that may be of greater interest to you.

We reserve the right to use Google Analytics and other similar applications as desired on and with this website to help analyze and measure usage and traffic on our website. However, users may opt out of the use of such cookies by visiting Google’s ad and content network privacy policy or permanently using the Google Analytics Opt-Out Browser add-on.

Opt-In, Opt-Out

You have the right to receive (or “opt-in”), if offered, a newsletter or any other regular communications or notifications from this website, its administrators, its affiliates, or its third parties. You also have the right to remove yourself (or “opt-out”) of the same communications or certain uses of your personal information. You may opt out of any email marketing communications with Asphalt Journey by clicking the opt-out link in our messages, or by sending us a message stating that you would like to be removed from a specific marketing list, or all communications entirely.

Any of our affiliates or third parties may also send you regular communications. To “opt out” of those communications, either view their respective privacy policies or contact those entities directly for assistance, as we have no control over their communications with you.

When signing up for any communications or notifications from Asphalt Journey, you are agreeing to get such notifications from us. You will not be purposefully spammed or have your contact information in this instance disclosed to third parties. We may use your personal information to contact you with newsletters, marketing or promotional materials and other information that you can turn off at any time by unsubscribing.

Security of Information

Despite our best efforts, Internet or wireless transmissions are never completely private or secure. However, we have put in place various security procedures as set out in this Privacy Policy. We strive to protect the security and integrity of sensitive personal information provided through this website. Due to the inherent nature of the Internet as an open global communications vehicle, where your communications may route through a number of servers or countries before being delivered, we cannot accept responsibility for any unauthorized access or loss of personal information that is beyond our control. In that respect, you hereby acknowledge and accept the potential risk of inadvertent disclosure due to any such disclosure beyond our reasonable control. This is the nature of the Internet.

We believe that we have appropriate policies, rules and technical measures to protect the personal data that we have under our control (having regard to the type and amount of that data) from unauthorized access, improper use or disclosure, unauthorized modification, unlawful destruction or accidental loss.

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. In addition, this website and/or web hosting service use regular malware scanning.

Please be aware that communications over the Internet, such as the entry of form fields, the submission or posting of comments, and the sending of emails or webmails to this website or mail server are not secure unless they have been encrypted.

Transactional Information

We do not use an SSL certificate, as we only provide articles and information. We never ask for financial information such as credit card numbers or bank account information on this website. Any sales of our products are not conducted by sales transactions originating on this site. Your purchase of any of these items on linked third-party sites is subject to their terms of usage and their privacy policies. To safely make purchases from any of our linked third party sites, you must use a modern SSL-enabled browser. Doing so protects the confidentiality of your personal and credit card information while it’s transmitted over the Internet.

Our website allows us to collect donations from our users. Payments are processed by third-party payment processors (e.g., PayPal), so please refer to the applicable processor’s terms and privacy policy for more information about how payment information is processed and stored.

Contacting Us Security

If you contact us by the Contact form on our website, you should be aware that your transmission might not be secure. A third party could view the information you send by these methods in transit. Do not send ANY sensitive information (such as payment card information, social security numbers, passwords, pin numbers or any information you do not wish for any other party to potentially see) to us by using our Contact form.

We will have no liability for disclosure of your information due to errors or unauthorized acts of third parties during or after any transmission. In the unlikely event that we believe that the security of your personal information in our possession or control may have been compromised, we will seek to notify you of that development. If a notification is appropriate, we would endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your email address, we may notify you by email. You hereby consent to our use of email as a means of such notification should the need arise.

Your Rights in Relation to Your Information

You can write to us at any time to obtain a copy of your information. Where appropriate, you may have your personal information erased, rectified, amended or completed. Please email us at the email address located at the bottom of this Privacy Policy and provide your name and all contact information. You shall also provide brief details of the information of which you would like a copy or which you would like to be corrected.

To prevent malicious or criminal attempts at compromising personal information, we will require proof of your identity before providing you with details of any personal information we may hold about you. We reserve the right to require properly notarized documentation verifying your identity and for the requestor to satisfactorily navigate through the safeguards we implement prior to the release of any information to any persons.   This is done for your protection and ours.


We recognize the importance of protecting the privacy of children and we strongly encourage all parents and guardians to take an active role in their children’s online activities and interests. No part of our site is intended for those under the age of 18 in the United States. We do not knowingly collect any personal information from minors. Should we be made aware that any personal information was provided by any child, we will attempt to delete the information as soon as possible.

Sharing of Information

Your personal information that you provide to us, for the purposes set out in this Privacy Policy, may be disclosed to our employees, our affiliates, successors in title to this website or any business interests that we own that are forwarded on, third party consultants, contractors, or other service providers who may access your personal information when providing required services (such as but not limited to web development, website hosting, and IT support services), law enforcement agencies and government bodies legal and regulatory requests, contest administrators, processors or credit card or online payments, and advisers, auditors, or contractors that assist with, advise us on, or provide auditing services for any of our business purposes, in any jurisdiction where we operate, so long as those parties agree to keep this information confidential.

We may disclose aggregate statistics regarding user behavior as a measure of interest in, and use of, our website and emails to third parties in the form of aggregate data, such as overall patterns or demographic reports that do not describe or identify any individual user.

In addition, we may offer joint promotions or programs that, in order for participation, will require personal information be shared with third parties. In such instances, you will be provided with notice of the sharing prior to your decision to participate.

We will only disclose or release your personal information to the extent that is necessary for these parties to provide these specific services, to comply with law, to enforce our site policies, or to protect our or others’ rights, property, or safety. We also may disclose user information when we have reason to believe that someone is causing injury to or interference with our rights or property, other users of the website, or anyone else that could be harmed by such activities.

At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, the disclosure is necessary.

We do not sell, trade, or otherwise transfer to outside parties your personal information unless we provide our users with advance notice.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Other than for the purposes set out in this Privacy Policy, we will not disclose your personal information to any third party companies unless we obtain your prior consent or are compelled legally to do so.

Third Party Websites

Users will find that this site contains links to other third parties that are not operated or controlled in any way by us. We try to only link to other reputable websites that do not engage in improper or unethical business practices or which may be a security risk to you or your personal information.

This Privacy Policy does not apply to such third party websites and we are not in any way responsible for the content on those websites or for their privacy practices and policies. These sites or their services, including but not limited to their content and links, may be constantly changing. Any browsing of, or interaction with, any other website, including websites which have a link to or from our website, is subject to that website’s own terms and policies. We encourage you to review the terms of use and privacy policies for every website you visit.

Republishing of Content

We are not responsible for the republishing of the content found on this website on other websites or media without our permission. All other websites and forms of information sharing shall ask for and receive written permission before using any content from this website.

California Online Privacy Protection Act (CalOPPA)

The California Online Privacy Protection Act, known as “CalOPPA”, requires commercial websites and online services that collect personally identifiable information to post a conspicuous privacy policy.

In compliance with CalOPPA, user can visit our site anonymously, our Privacy Policy will be added to our home page or on the first significant page after entering our website, our Privacy Policy link will contain the word ‘Privacy’ and will be found on the page just mentioned (it is located at the bottom footer of most all of our site pages), and users will always find changes to the policy on our Privacy Policy page.

Children’s Online Privacy Protection Act (COPPA)

The Children’s Online Privacy Protection Act (COPPA) puts parents in control when it comes to the collection of personal information from children under the age of 13. As shown in our Minors section of this Privacy Policy, we do not market our services, products, or information to those under the age of 18 in the United States.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices, should a known data breach occur, we will make best effort to notify any affected users within ten business days.

Additional Policies

Our polices regarding our Terms of Use are available by clicking HERE.

Changes to the Privacy Policy

We reserve the right to change or update this Privacy Policy, or any other of our policies or practices, at any time without notice. Any changes or updates will be effective immediately upon posting to this website and the Privacy Policy will show an updated revision date at the top of the first page of the Privacy Policy. Under certain circumstances, we may also elect to notify you of changes or updates to our Privacy Policy by additional means, such as posting a notice on the front page of our website or sending you an email.

Usage or accessing this website shows your consent to our Privacy Policy. We encourage you to review our Privacy Policy whenever you access or use this website to stay informed about our practices and policies. If you continue to access or use this website after the Privacy Policy changes are posted and immediately go into effect, you consent to the revised policy.

If you have any questions regarding our Privacy Policy or your personal information, please feel free to contact us at legal[at]asphaltjourney[dot]com.